Feb 24 15

SOJA Releases New Music Video “Shadow”, Raises Awareness For Out-Of-School Children in Ethiopia

The Video Is Part Of UNICEF’s “Out-of-School” Children Initiative; 3 Million Children Remain Out Of School In The East African Nation

SOJA, in collaboration with UNICEF, are helping to highlight the problem of out-of-school children in Ethiopia through their new music video, “Shadow,” which was filmed in Jigiga, Ethiopia. An estimated 3 million primary school-aged children remain out of school in the East African nation. For more information, visit: http://www.AllInSchool.org/ You can watch + share the video HERE.

The global initiative calls for a greater investment in better data and demonstrates that reaching the most marginalized children may initially cost more but also yields greater benefits. Visit the UNICEF website for more information about the initiative: http://www.unicef.org/education/bege_61659.html

“Shadow is a song for people as a whole everywhere in the world,” explains SOJA lead guitarist and vocalist Trevor Young. “It’s about realizing that we are all equals and should be treated that way. Education should be a basic human right for all people. We are excited to be releasing a music video that will spotlight the power of education and the severe lack of access to schools in Ethiopia.”

The song “Shadow” is featured on the band’s new album Amid The Noise And Haste (ATO Records) which was recently nominated for a GRAMMY in the “Best Reggae Album” category. The album originally debuted at #20 on Billboard’s Top 200 Album Chart and #3 on iTunes Top Albums Chart. Rolling Stone said: “This new album will likely win friends, influence people, and make the country a better place.” USA Today gave the album 3 1/2 out of 4 stars, saying, “This band’s bouncy rhythms and soulful melodies carry potent messages of social justice.”

Amid The Noise And Haste was produced by multiple GRAMMY award winning Jamaican producer Supa Dups (Bruno Mars, Eminem, Rihanna, John Legend). Amid The Noise And Haste features special guests including Michael Franti, Damian Marley, and Collie Buddz.

SOJA Tour Dates

Feb 25 – The Fillmore – Charlotte, NC

Feb 26 – The Masquerade – Atlanta, GA

Feb 27 – The NorVa – Norfolk, VA

Feb 28 – Electric Factory – Philadelphia, PA

Mar 1 – House Of Blues – Boston, MA

Mar 7 – Isla Grande Pier – San Juan, Puerto Rico

Mar 14 – Festival Estéreo Picnic – Bogotá, Colombia

Apr 2-3 – Byron Bay Bluesfest – Byron Bay, Australia

Apr 4 – The Triffid – Brisbane, Australia

Apr 5 – Enmore Theatre – Sydney, Australia

Apr 6 – Byron Bay Bluesfest – Byron Bay, Australia