06.02.2014 news

Hurray for the Riff Raff ‘Small Town Heroes’ Listening Parties

To celebrate Hurray for the Riff Raff’s highly anticipated album Small Town Heroes on February 11, ATO Records and Small Batch America are hosting release parties across the country at independent record stores with the “small town heroes” of the independent food and drink communities across the country.

The events will allow people to listen to the new record at the shop while sampling local indie food and drink makers curated by Small Batch America. Stores include Music Millennium in Portland, Grimey’s New & Preloved Music in Nashville, Waterloo Records in Austin, Rough Trade Records in Brooklyn and Euclid Records in New Orleans where the band will be performing live. The shops will be hosting giveaways of limited edition fine art prints with the Small Town Heroes album art, pink vinyl, silk-screened valentines signed by lead singer Alynda Lee Segarra, show tickets and more!

Small Batch America, an organization providing information and opportunities to the burgeoning independent food and drink community, curated over three-dozen local makers to take part in these unique events – some making something of a debut at the events like Rocks & Gravel Coffee (Brooklyn) and Eli Mason cocktail syrups (Nashville). SBA founder Tom Monday says of the events, “People go to independent record shops in search of music that’s new, interesting, and authentic – like Small Town Heroes – so this is an awesome opportunity to introduce them to indie food and drink makers that fit that description, too.”

Kyle Buckley of Brooklyn-based Grady’s Cold Brew says, “We’re looking forward to hearing some awesome music and serving up our coffee – when the opportunity came up of course we wanted to be involved.”

“We’re excited to be including some of our favorite small-batch products in these cool events for Hurray for the Riff Raff. When Small Batch America came to us with the opportunity, saying yes was a no brainer!” says Erin Zimmer of Good Eggs, a local food delivery service participating in the Brooklyn and New Orleans events.

Small Town Heroes has been named “already one of the best records of 2014,” by Esquire, NPR, SPIN, Slate and CMT. Segarra has been called the “voice of a generation,” by Billboard, Offbeat and Wall Street Journal, while NPR calls her “the voice of the future.”


Information on each listening party can be found below.


New Orleans – Euclid Records

3401 Chartres Street


Empanada Intifada

Rocket Girl

French Truck Coffee




Bakery Noble

Ryals Rocking R Dairy

Country Girls Creamery

Gracious Bakery

Good Eggs

Bearded Brothers

World Peas

Pizza Delicious


Austin – Waterloo

600 North Lamar


Good Pops

Bearded Brothers

World Peas

Liber & Co.

Great Bean Chocolate


Nashville – Grimey’s

1604 8th Avenue South


Prohibition Popcorn

Eli Mason

Haulin’ Oats

Southern Delights

Firepot Chai

Bang Candy Company



Brooklyn – Rough Trade

64 North 9th Street


Grady’s Cold Brew

The Jam Stand

Beehive Biscuits

Mama O’s

A & B American Hot Sauce

Krumville Bakeshop

Anita’s Coconut Creamline

Good Eggs

Rocks & Gravel



Portland – Music Millennium

3158 Burnside St.



Conundrum Granola

Jacobsen Salty Black Licorice

Hot Mama Salsa

Ps & Qs Market

Woodblock Chocolate

Portland Soda Works

Moonbrine Pickles

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